Killing us Softly 3

The only ads that influence me to buy the product is apple ads. I have had every version of the iphone to date along with the ipad. When I saw the first commercial for the ipad, I though I have to get that. Apple is cutting edge technology and in todays society they are vital resources for information. If it is something I was not already interested than the ad delivers me no satisfaction. I buy things for their use not because they were in a great commercial. Ads subject women as an item in todays society, often in seductive or passive looks on their faces. Many young women give into the temptation of trying to look as perfect as the girls in the magazine. The video killing us softly 3 showed us how a lot of magazine covers are edited to give the models the perfect face and body. Only five percent of women actually have the perfect body making it unattainable for the others. Even the models that have that body are starving themselves to stay skinny. When women have eating disorders is when their is a problem with society. Jean Killbourne said women of color are often portrayed as animals in ads showing many different examples. Women of color are displayed as if they aren't human and not as desirable. Ads put labels on women making them the object and not human anymore. Women are portrayed in ads as being passive when the male is dominant. The only time a women is bigger than the man is when a black man is in it Jean Killborne showed. In a way ads show a lot of dominance to what society thinks. Advertisments are everywhere and wherever you go you are unable to avoid them. Killbourne said that the average amercian views 2000 ads a day. Ads have gotten so ridiculous that they have nothing to do with the product have the time. Advertisers just want you to tune in long enough to get what they are selling and buy their product. The longer we sit around and buy into the propaganda the more dignity we will lose as a culture.