Monday, December 13, 2010

Nikevolution

I think that it is great what nike does being the most known brand in the world. They give users the ability to go online and completely customize the color of their products from the ground up. They are giving the ability to not have an identical shoe to everyone else but rather have a much more personalized shoe. You can even engrave what ever you want on your shoe making it way more personalized than almost any other company. Shopping is definitely a part of our culture we as consumers buy things that satisfy our wants. We buy the products that are available for final sale based on a variety of reasons. I like to buy ed hardy, lrg, nike, puma, apple and any soccer related products. I don't feel that I am participating in a culture when I shop, I fell as if shopping as a whole is a culture. I like different products for there art work or technological advancements. I like wearing soccer related sports for my favorite clubs that I support. When I wear soccer related clothing I feel as if I am part of the club myself. My favorite soccer team is FC Barcelona and my favorite player is #2 Dani Alves.

Parable of Ring around the Collar

I was watching television when I saw a very funny bud light beer commercial.  The commercial takes place right after they crash landed and no one is in too good of spirits. A lady very excited says "It's allright I found a phone we are getting out of here!" Everyone is starting to pay some interest until some guy says, "We are going to be all right I found a fridge, It's full of buds!" Everybody gets really excited forgets about the crash and starts drinking to disco music. When you think everything is wrong bud light comes to save the day(according to the commercial).  The protagonist crashed the plane but then found beer to make up for the problem. Although making a very funny commercial this would be an absurd seen in the real world.  When you start watching ads you start realizing how they are so ridiculous and unrealistic. The average americans attention has shrunk to the size of the peanut making very weird messages the only way of making contact to your brain. I find pharmaceutical commercials the most absurd commercials on television. Half of the ad there is just someone talking about all the possible side effects and reasons you shouldn't take it, then seek advice from a doctor before taking the product.  That much information is enough for me to stay clear of that product. I think that if something could have that much negative side effects than it should be taken off the market. It all comes down to personal choice though, if you don't want something than don't buy it.

Deconstructing ad

The ad I chose to deconstruct has to do with a risk board game. The board game is shown very small at the bottom center of the map. The ad is titled  "Kick Some Global Butt" in a decent sized font under a huge globe. The globe is shaped in a butt making it humorous for anyone who is interested in geography. The ad is definatly more about humor than the actual product. I wouldn't buy the game for this advertisement it was more just for a funny  photo shopped picture. Any age group can play risk, it is a strategy board game. I have never played it and this ad wouldn't be the deciding factor on me buying this game. I don't think that this was a very successful ad.

Killing us Softly 3

The only ads that influence me to buy the product is apple ads. I have had every version of the iphone to date along with the ipad. When I saw the first commercial for the ipad, I though I have to get that. Apple is cutting edge technology and in todays society they are vital resources for information. If it is something I was not already interested than the ad delivers me no satisfaction. I buy things for their use not because they were in a great commercial. Ads subject women as an item in todays society, often in seductive or passive looks on their faces. Many young women give into the temptation of trying to look as perfect as the girls in the magazine. The video killing us softly 3 showed us how a lot of magazine covers are edited to give the models the perfect face and body. Only five percent of women actually have the perfect body making it unattainable for the others. Even the models that have that body are starving themselves to stay skinny. When women have eating disorders is when their is a problem with society. Jean Killbourne said women of color are often portrayed as animals in ads showing many different examples. Women of color are displayed as if they aren't human and not as desirable. Ads put labels on women making them the object and not human anymore. Women are portrayed in ads as being passive when the male is dominant. The only time a women is bigger than the man is when a black man is in it Jean Killborne showed. In a way ads show a lot of dominance to what society thinks. Advertisments are everywhere and wherever you go you are unable to avoid them. Killbourne said that the average amercian views 2000 ads a day. Ads have gotten so ridiculous that they have nothing to do with the product have the time. Advertisers just want you to tune in long enough to get what they are selling and buy their product. The longer we sit around and buy into the propaganda the more dignity we will lose as a culture.

Monday, November 29, 2010

Cell Phones

Now that that the hands free law is in full effect not much change has happened on the road. Everyday I drive, I see numerous amounts of people talking on their cell phones while at the wheel. If you can multitask, then there is no reason why you shouldn't be able to use your cell phone while driving. It could be more dangerous trying to just get your bluetooth device to work while driving, then just talking on your phone. The law has made a positive impact bringing in more revenue for the state in tickets.
I disagree with Goodwin, a person can multitask driving and talking on the phone with no problems. If you can't multitask than don't talk and drive! Cell phones are evolving humans to adapt to a more demanding world. Vacations have vanished unless you travel outside of cell phone service. Where ever you are someone can get a hold of you with a click of a button. Email, voicemail and text messages are all common ways of receiving alerts. Even if the message is not urgent people will sill bother you whenever they feel like it. The world is getting more high tech, making everything more convenient and much easier to do. We use technology for virtually everything, from checking the news to social networking. I embrace technology seeing that it has made communication much simpler than in the past. I go on the internet regularly and think it has made a positive impact on society. Technology can bring families further apart however thanks to social networking websites. With websites like facebook, twitter and myspace people can stay in touch without every speaking to each other. With these new social networking websites everyone is a lot less personal leaving brief messages. A tweet once a month rather than a phone call can lead people even more out of touch. On the other side technology can help answer questions a lot faster. If you forgot where you placed your keys you can send a simple text message out. Within seconds you can get a response with a answer where you misplaced your keys. If we put community first we would put down our technology and meet in person. It is still important to have a physical relationship rather than just socialize over the internet with your family and friends.  Text messaging is very simple and thanks to my iphone texting is quite convenient. When texting you can get a quick answer rather than bugging someone with a phone call. Texting is the new instant messaging and with unlimited plans texters don't have to worry about a three hundred dollar phone bill. The age of cell phone users is getting younger by the year. Six year olds now have cell phones to keep the paranoid mom a little more at ease. With cell phone users varying at every age, it is apparent that technology is changing the way that the youth grow up. The age gap for what kids are being exposed to is getting younger and younger. If you want to get on the band wagon then you are going to need to join the technological advances the world is facing. I do think that cell phones are evolving people to stay less in touch with who they really are. There is less time available for personal reflections thanks to always being on the internet. Like we saw in the Amish community technology is not affecting their lifes. They are not going to interrupt a conversation at dinner to answer a phone call. The only phones in the villages are in the middle of the village making it inconvenient to receive phone calls. They don't have cars making it hard to leave their village keeping family close. They still have really important values that we lost with the rise in technology.

Friday, November 12, 2010

Technology

The booming rise of technology is evadible anywhere around the glob on any corner.Everything in todays market has become portable and convenient to carry. Leaving behind the stone bricks on desks laptops are becoming the size of disks. Laptops are small enough that you can fit some of them in your pocket. We have also left cords and wires behind with the technological advance of wireless technology. Once a phone had to be plugged into the wall, where now it can be brought anywhere with the inventions of cell phones. With the world becoming more and more high-tech the possibility for anything awaits around the corner.

Monday, November 1, 2010

Disney

The video on Disney World is basically what you would see today without the new rides they have. I have been to both Disney Land in Los Angeles and Disney World in Florida. The one difference I would have to say is the size between the two parks. Disneyland only has two parks compared to Disney Worlds four different parks as well as two water parks. They both stay true to the Disney imagination and whichever one you visit you will leave satisfied.