Nikevolution

I think that it is great what nike does being the most known brand in the world. They give users the ability to go online and completely customize the color of their products from the ground up. They are giving the ability to not have an identical shoe to everyone else but rather have a much more personalized shoe. You can even engrave what ever you want on your shoe making it way more personalized than almost any other company. Shopping is definitely a part of our culture we as consumers buy things that satisfy our wants. We buy the products that are available for final sale based on a variety of reasons. I like to buy ed hardy, lrg, nike, puma, apple and any soccer related products. I don't feel that I am participating in a culture when I shop, I fell as if shopping as a whole is a culture. I like different products for there art work or technological advancements. I like wearing soccer related sports for my favorite clubs that I support. When I wear soccer related clothing I feel as if I am part of the club myself. My favorite soccer team is FC Barcelona and my favorite player is #2 Dani Alves.