Nikevolution

I think that it is great what nike does being the most known brand in the world. They give users the ability to go online and completely customize the color of their products from the ground up. They are giving the ability to not have an identical shoe to everyone else but rather have a much more personalized shoe. You can even engrave what ever you want on your shoe making it way more personalized than almost any other company. Shopping is definitely a part of our culture we as consumers buy things that satisfy our wants. We buy the products that are available for final sale based on a variety of reasons. I like to buy ed hardy, lrg, nike, puma, apple and any soccer related products. I don't feel that I am participating in a culture when I shop, I fell as if shopping as a whole is a culture. I like different products for there art work or technological advancements. I like wearing soccer related sports for my favorite clubs that I support. When I wear soccer related clothing I feel as if I am part of the club myself. My favorite soccer team is FC Barcelona and my favorite player is #2 Dani Alves.

Parable of Ring around the Collar

I was watching television when I saw a very funny bud light beer commercial.  The commercial takes place right after they crash landed and no one is in too good of spirits. A lady very excited says "It's allright I found a phone we are getting out of here!" Everyone is starting to pay some interest until some guy says, "We are going to be all right I found a fridge, It's full of buds!" Everybody gets really excited forgets about the crash and starts drinking to disco music. When you think everything is wrong bud light comes to save the day(according to the commercial).  The protagonist crashed the plane but then found beer to make up for the problem. Although making a very funny commercial this would be an absurd seen in the real world.  When you start watching ads you start realizing how they are so ridiculous and unrealistic. The average americans attention has shrunk to the size of the peanut making very weird messages the only way of making contact to your brain. I find pharmaceutical commercials the most absurd commercials on television. Half of the ad there is just someone talking about all the possible side effects and reasons you shouldn't take it, then seek advice from a doctor before taking the product.  That much information is enough for me to stay clear of that product. I think that if something could have that much negative side effects than it should be taken off the market. It all comes down to personal choice though, if you don't want something than don't buy it.

Deconstructing ad

The ad I chose to deconstruct has to do with a risk board game. The board game is shown very small at the bottom center of the map. The ad is titled  "Kick Some Global Butt" in a decent sized font under a huge globe. The globe is shaped in a butt making it humorous for anyone who is interested in geography. The ad is definatly more about humor than the actual product. I wouldn't buy the game for this advertisement it was more just for a funny  photo shopped picture. Any age group can play risk, it is a strategy board game. I have never played it and this ad wouldn't be the deciding factor on me buying this game. I don't think that this was a very successful ad.

Killing us Softly 3

The only ads that influence me to buy the product is apple ads. I have had every version of the iphone to date along with the ipad. When I saw the first commercial for the ipad, I though I have to get that. Apple is cutting edge technology and in todays society they are vital resources for information. If it is something I was not already interested than the ad delivers me no satisfaction. I buy things for their use not because they were in a great commercial. Ads subject women as an item in todays society, often in seductive or passive looks on their faces. Many young women give into the temptation of trying to look as perfect as the girls in the magazine. The video killing us softly 3 showed us how a lot of magazine covers are edited to give the models the perfect face and body. Only five percent of women actually have the perfect body making it unattainable for the others. Even the models that have that body are starving themselves to stay skinny. When women have eating disorders is when their is a problem with society. Jean Killbourne said women of color are often portrayed as animals in ads showing many different examples. Women of color are displayed as if they aren't human and not as desirable. Ads put labels on women making them the object and not human anymore. Women are portrayed in ads as being passive when the male is dominant. The only time a women is bigger than the man is when a black man is in it Jean Killborne showed. In a way ads show a lot of dominance to what society thinks. Advertisments are everywhere and wherever you go you are unable to avoid them. Killbourne said that the average amercian views 2000 ads a day. Ads have gotten so ridiculous that they have nothing to do with the product have the time. Advertisers just want you to tune in long enough to get what they are selling and buy their product. The longer we sit around and buy into the propaganda the more dignity we will lose as a culture.